20th Century Fox
Strategy / Social Media and Influencer Marketing / Creative Development / Production / Post-Production
For the release of the 2010 A-Team movie, Fox faced a dilemma: How can we generate buzz within a generation that’s never even heard the phrase, “I pity the fool?” Our idea: Enlist the help of today’s hottest producers — MSTRKRFT (Justice, The Kills), Rye Rye feat. NGUZUNGUZU (M.I.A., Diplo), Dan the Automator (Gorillaz, DJ Shadow) and Just Blaze (Jay-Z, Eminem) — to remix their own versions of the A-Team theme song. We seeded the tracks on the internet and the songs went viral, showing up on radio stations, blogs and DJ mixtapes. We filmed making-of videos for each, which racked up half a million views and turned A-Team Remixed into the leading digital effort of the international marketing campaign.
A-Team, Face Mix, by Al-P of MSTRKRFT Face Mix by Al-P of MSTRKRFT
A-TeamRemix, BA Mix by RyeRyeandNguzunguzu BA Mix by Rye Rye and Nguzunguzu
A-Team Remix, Hannibal Mix by Dan The Automator Hannibal Mix by Dan The Automator
A-Team_Remix, Murdock Mix by Just_Blaze Murdock Mix by Just Blaze