Nike Sportswear
Always On

Strategy / Social Media and Influencer Marketing / Creative Development / Design / Production / Post-Production

What does it mean to be “Always On”? Our team, with addition of infamous photographer Atiba Jefferson, set out to capture some of the most iconic athletes of our time living the Always On lifestyle. Our motto: “When you’re an athlete, you’re always an athlete. You’re Always On and always connecting with the world around you”. Training sessions, drum solos, pick up basketball, dinner parties – the athletes’ infectious dynamism and energy was captured beautifully in Atiba’s photography and translated to our digital campaign, which rolled out under #AlwaysOn.