More Than the NFL
Creative Development / Production / Post-Production
Nike Sportswear asked us to create a series of web films that extended the More Than brief, a global ad campaign promoting the brand as the nexus of sports and culture. Pulling back the curtain on Nike athletes, we showed that behind every icon’s success there’s a heart and soul. The films spanned from NFL and NHL athletes to tastemakers, the artists and influencers who shape culture, conveying that the thing that’s inside a star is the thing inside us all. We went on to produce the photography for print and web ads, but the success of the More Than campaign was a result of transcending advertising and the art of telling real stories.