Prabal Gurung
Rye Rye “New Thing”

If anyone lives and breathes new things it’s Prabal Gurung. The New York Fashion designer and recipient of the 2011 CFDA Swarovski Award for Womenswear consulted Sandymontana how to best present his 2012 Resort collection. Never having created a Resort collection before, Prabal wanted to take an unconventional route and present the world something exciting that could rise above the typical fashion film. We couldn’t have agreed more. Our proposal: Prabal Gurung presents hip hop’s latest it girl, Rye Rye (Interscope Records) and the track “New Thing” from her upcoming debut album with dance choreographer by Jaquel Knight (Beyonce – Single Ladies) to create a fashion-inspired music dance video that highlights the 2012 Resort Collection. Get Get Get Ready!